The product design and definition was built by our client and we were invited to design the digital service and experience. One big particular challenge was to fine tune our client’s branding since it involved every color in the spectrum, wether we got it right or it would be a distracting circus against the users.
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In replacement of their current designs and ideas, we co-created new applications of their branding to prioritize experience, readability and functionality. We provided a redesign of the service and an exponencial improvement of the experience and interface design, delivered in 3 phases:
- Digital Branding
- Service Design
- UX/UI Design