Product Strategy

Combining cutting-edge technology and expert craftsmanship to design, develop, and deliver exceptional software products that exceed expectations.

Services
How we do it
What we’ve done
Engagement Models
Our Process
Contact Us

Product Strategy Services

Strategic Aligment
Product Design
Service Design
Product Market Fit Validation
User Research
Software Product Engineering

Strategic Alignment

Successful innovation depends entirely on comprehending the gaps in business operations and identifying opportunities that align with the unmet needs of users. To achieve this, we employ a variety of research tools and service mapping techniques to gain a comprehensive understanding of the existing knowledge within the business and pinpoint areas that require further exploration. This focused and intensive phase plays a crucial role in enabling stakeholders to make informed decisions, propelling their products to an entirely new level.

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Product Design

Following the strategic alignment phase, once we have identified the opportunities, we proceed to analyze whether the features of our product are suitable or require adjustments, enhancements, or refinements. During the product discovery process, our primary focus lies in developing highly competitive features that set us apart in the market, enabling us to outperform others or deliver superior functionality.

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Service Design

Surprisingly, a significant portion of users' perception of product quality is shaped by the accompanying service. This effect is evident in physical services, but it becomes more challenging to discern in the digital realm. Why is this the case? The reason is simple: numerous back-end processes. However, exceptional products strategically shine through with their outstanding customer support services, incorporating elements such as advisory assistance, engagement strategies, gamification, and more, ultimately providing a delightful and standout user experience.

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Product Market Fit Validation

Whether you aim to transform your idea into a highly desirable market product, assess the demand for your Minimum Viable Product (MVP) prototype, or revamp an existing product outperformed by competitors or new trends, it is crucial to ascertain its sustainable market demand and resonance with the target audience.

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User Research

The success of most products hinges on being user-centered. To truly understand why users are drawn to our products, how they interact with them, and what motivates their buying decisions, it is essential to establish continuous channels of communication and feedback. While surveys, interviews, and product testing are helpful, our primary focus is on developing sustainable, targeted user feedback tactics. These strategies go beyond conventional metrics like NPS, enabling your team to take informed actions and drive meaningful results.

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Software Product Engineering

Software engineering can become complex if it is not carefully planned and mapped out. Its strategies are difficult to implement, and numerous constraints on product production appear along the way. This is why we care about the entire product creation process. Taking complete control of the development process: designing, developing, testing, deploying, and maintaining a software product. We guarantee the standards for quality, usability, functionality, durability, validation, compliance, and documentation.

Get started

Product Strategy Services

Strategic Alignment

Product Design

Service Design

User Research

Software Product Engineering

Product Market Fit Validation

Strategic Alignment

Successful i

Product Design

Following t

Service Design

Surprisingly,

Product Market Fit Validation

Whether you

Software Product Engineering

Software engineering

Strategic Alignment

Strategic Alignment

Successful innovation depends entirely on comprehending the gaps in business operations and identifying opportunities that align with the unmet needs of users. To achieve this, we employ a variety of research tools and service mapping techniques to gain a comprehensive understanding of the existing knowledge within the business and pinpoint areas that require further exploration. This focused and intensive phase plays a crucial role in enabling stakeholders to make informed decisions, propelling their products to an entirely new level.

Get started

Product Design

Product Design

Following the strategic alignment phase, once we have identified the opportunities, we proceed to analyze whether the features of our product are suitable or require adjustments, enhancements, or refinements. During the product discovery process, our primary focus lies in developing highly competitive features that set us apart in the market, enabling us to outperform others or deliver superior functionality.

Get started

Service Design

Service Design

Surprisingly, a significant portion of users' perception of product quality is shaped by the accompanying service. This effect is evident in physical services, but it becomes more challenging to discern in the digital realm. Why is this the case? The reason is simple: numerous back-end processes. However, exceptional products strategically shine through with their outstanding customer support services, incorporating elements such as advisory assistance, engagement strategies, gamification, and more, ultimately providing a delightful and standout user experience.

Get started

Product Market Fit Validation

Product Market Fit Validation

Whether you aim to transform your idea into a highly desirable market product, assess the demand for your Minimum Viable Product (MVP) prototype, or revamp an existing product outperformed by competitors or new trends, it is crucial to ascertain its sustainable market demand and resonance with the target audience.

Get started

User Research

User Research

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Get started

Software Product Engineering

Software Product Engineering

Software engineering can become complex if it is not carefully planned and mapped out. Its strategies are difficult to implement, and numerous constraints on product production appear along the way. This is why we care about the entire product creation process. Taking complete control of the development process: designing, developing, testing, deploying, and maintaining a software product. We guarantee the standards for quality, usability, functionality, durability, validation, compliance, and documentation.

Get started
How we do it
01.
User understanding
Have a clear vision of your target customers, understand their emotional and rational triggers, and ensure your product seamlessly with their lifestyle needs.
02.
Trend hunting
Identifying and riding the right wave can propel your product to success with less effort and greater stability. We'll help you find it and implement it at the right time.
03.
Value proposition creation
The challenge of any product is to ensure customers see enough value to justify its price. We help fine tune its multiple components to go beyond their expectations.
04.
Service Blueprinting
We smoothly orchestrate your customer's journey with the operation of the business across all its channels to achieve your product's finest version.
How we do it
01.
User understanding
Have a clear vision of your target customers, understand their emotional and rational triggers, and ensure your product seamlessly with their lifestyle needs.
02.
Trend hunting
Identifying and riding the right wave can propel your product to success with less effort and greater stability. We'll help you find it and implement it at the right time.
03.
Value proposition creation
The challenge of any product is to ensure customers see enough value to justify its price. We help fine tune its multiple components to go beyond their expectations.
04.
Service Blueprinting
We smoothly orchestrate your customer's journey with the operation of the business across all its channels to achieve your product's finest version.
What we’ve done
Visit all our success stories
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Scaling a platform for an Insurance Company
Product Discovery, Product Development (Software), Support and Maintenance (Life Cycle Management)
Finance and Insurance
Product Development
We helped a peruvian insurer centralize leads and rapidly develop their first insurance e-commerce in four months to stay competitive in 2017.
Read more
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Transforming Hydrocarbon Exploration Through Data Innovation
Product Development (Software)
Energy
Product Development
A Hydrocarbon exploration firm beat frontend challenges with Inndrill, an in-house app for efficient data loading and customizable presentation.
Read more
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Web Platform Development for an Oil and Gas Business
Product Development (Web)
Technology
Product Development
Tekton's expertise and project management led to a long-term relationship with Inergytech, transforming its cash flow from negative to positive.
Read more
Image
Custom Application Development Boutique Digital Agency
Product Development (Mobile App)
Technology
Product Development
Binary Ventures succeeded with Tekton's solid proposal, robust communication, and top-quality development, forming a long-term partnership.
Read more
Image
Software Development for Legal Tech Consulting Firm
Product Development (Software)
Profesional Service and Consulting
Product Development
Range Law sought Tekton as a software development partner to transcribe and search government meetings, forming a successful, ongoing partnership.
Read more
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Customer Loyalty and Rewards Functionality for a Leading Marketing Agency
Product Development (Web)
Profesional Service and Consulting
Product Development
A prestigious marketing agency chose Tekton for a Fortune 500 project, resulting in a highly successful app with positive user feedback.
Read more
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Digital Transformation in Publishing: A Case Study from the Magazine Semana Económica
UX/UI Design, Product Development
Media and Communication
Product Development
The client sought a new subscription model, so we crafted a personalized platform with swift navigation, content saving, and modern design.
Read more
Image
Creating a new way of building your house
Product Discovery, UX/UI Design
Manufacturing
Product Development (agile team)
We created two applications for home construction progress updates, for families and foremen, defining with users some crucial functionalities.
Read more
Image
Improving Patient Data Capture
Product Development (Software)
Healthcare
Product Development
CreakyJoints, a global arthritis community, aimed to optimize app data collection, so we improved data entry, user experience, and platform updates.
Read more
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Secure Healthcare event management APP
Product Development (Software)
Healthcare
Product Development
We created an Event Manager app for scheduling, capture attendee data, and stakeholder access, focusing on our client´s scheduling and management.
Read more
Engagement Models
When a business makes the strategic choice to delegate efforts, it becomes crucial to take into account the distinct requirements and aspirations of the organization.
‍
Various outsourcing models are available to align with the company's primary strengths and to accomplish its desired outcomes. Broadly speaking, there are three primary models of outsourcing that businesses can opt for.
I want this for my project
01.
End-to-end
We see your project through to completion. Promise.
02.
Software Augmentation
The power of a Tektonian working as your extended nearshore team.
03.
Agile Teams
Make your ideas come to life easier and quicker.
01.
End-to-end
We see your project through to completion. Promise.
02.
Software Augmentation
The power of a Tektonian working as your extended nearshore team.
03.
Agile Teams
Make your ideas come to life easier and quicker.
Our Product Strategy Process
Product Due Diligence Process
A process that involves a comprehensive assessment of a product's feasibility, potential, and risks before it is launched or acquired. The aim of product due diligence is to identify and evaluate all factors that could affect the success of the product, including market demand, competition, technology,

Intellectual property, regulatory compliance, and financial considerations. It involves the following steps: Initial screening, market research, technical assessment, intellectual property review, regulatory compliance review and financial analysis.

Benefits
Minimizes risks
Increases the product’s confidence
Maximizes returns
Enhances competitiveness
Improves customer satisfaction
I want this for my project
Our Product Strategy Process
Product Due Diligence Process
Intellectual property, regulatory compliance, and financial considerations. It involves the following steps: Initial screening, market research, technical assessment, intellectual property review, regulatory compliance review and financial analysis.

A process that involves a comprehensive assessment of a product's feasibility, potential, and risks before it is launched or acquired. The aim of product due diligence is to identify and evaluate all factors that could affect the success of the product, including market demand, competition, technology.
Benefits
Minimizes risks
Increases the product’s confidence
Maximizes returns
Enhances competitiveness
Improves customer satisfaction
I want this for my project
Contactus

Let's get in

touch

If you want to write us
info@tekton.com
Or if you want to call us 03 5432 1234
Fax 03 5432 1234
If you want to write us info@tekton.com
Or if you want to call us 03 5432 1234
Fax 03 5432 1234
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Our Services

Product Strategy

We provide user understanding, technology consulting, and digital product strategy services, including innovation and workshops.
‍
I want to know more

Software Development

We use modern technologies and agiles methodologies to create scalable digital products. Our services include custom software, mobile and web applications.
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Experience Design

We offer complete UX/UI design services, including product discovery, UX research and design, UI design and prototyping to create intuitive digital products
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We think you’re the one

Let’s make your ideas happen

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