Create user-centered designs that enhance satisfaction.
Key Activities
Research user needs and pain points.
Create wireframes and prototypes.
Align designs with business goals.
Develop personas and scenarios.
Conduct usability testing and iterate.
Identify industry standards and best practices.
Example
Through user research and testing, a mobile app redesign improved navigation and user satisfaction by 30%, leading to increased retention rates.
Goal
Design visually appealing and intuitive interfaces that enhance user interactions.
Key Activities
Develop consistent, branded user interfaces.
Define user entry points and interactions.
Create interactive prototypes and workflows.
Ensure accessibility and responsiveness.
Collaborate with developers for implementation.
Participate in design reviews and refine interactions.
Example
Designed a financial app's UI and interactions, enhancing clarity and leading to improved user engagement and satisfaction.
Goal
Evaluate and enhance product user experience through comprehensive assessments.
Key Activities
Conduct UX evaluations on usability and design
Identify usability issues and quick wins
Provide prioritized recommendations based on best practices.
Conduct UX evaluations on architecture, and accessibility.
Assess product strengths, weaknesses, and improvement areas.
Support design improvements with follow-up testing.
Example
A detailed UX audit identified key usability issues in a healthcare app, leading to prioritized design improvements and enhanced user satisfaction.
Goal
Optimize user experience and design by comparing different solutions.
Key Activities
Design and conduct A/B tests to evaluate variations.
Provide insights and recommendations based on test results.
Test variations to identify the best fit for user needs.
Analyze data to measure effectiveness and user engagement.
Support iterative design improvements aligned with user behavior.
Example
A/B testing on a landing page revealed that a simpler design increased conversion rates by 25%.
What set us apart
To deliver true value to our clients, we equip our team with expertise in five design disciplines: Research and Analytics, Product Design, Service Design, UX Design, and UI Design. The fusion of these disciplines empowers our team to be:
